In July 1984, a small group of people who enjoyed Elk Island National Park started the Friends of Elk Island Society. One of the projects this group took on, was called the "The Great Grebe Run", was monitoring the Red-Neck Grebe during the spring nesting period, using canoes to conduct surveys on Astotin Lake. With the Grebe survey being one of their first projects, they chose the boldly plumaged waterbird with pale cheeks and a dagger-like yellow bill for the group's logo. This logo has been the symbol of the Friends for the past forty years.